.png)
.png)
.png)
.png)
About
I've been helping founders and early-stage teams for more than fifteen years, both as a design leader within large organizations and sole designer for startups. Most recently, I worked with Patreon's leadership, first as an IC designing a new product vision, then as a Manager building a world-class team to execute it, and finally as a Principal Designer crafting 0→1 products.
Prior to that, I managed a Design and Research team at CNN's Emerging Platforms team following the acquisition of Canopy, spent two years at Google building technology for communities at risk, and four years exploring content creation and Virtual Reality at Meta.
In addition to designing digital products, I've bootstrapped a co-working studio, a design conference, a podcast, and several music projects. I was born in Cuba, grew up in Costa Rica and moved to the United States as an angsty teenager. I've lived in 4 countries, 3 continents, and 8 cities. Today, I'm living in Brooklyn with my partner, our son, and our dog.
Capabilities
Approach
Shared ownership. Whether I work independently or integrate with your team, everyone comes along the process.
I work fast, like really fast. Quick iteration allows us to zoom through explorations until we arrive at something that feels just right.
Show and tell. I frequently share work in progress, usually in the form of screen recordings with a voice over.
Bias for action. I prefer creating tangible artifacts to visualize the team's ideas over lengthy documents that often go ignored.
I work in systems. Whether it’s a small feature or an entire design system, I create reusable components for the team.
Design is thinking. I am not afraid to throw away an idea and explore divergent solutions. The more the merrier!
Clientes
.svg)
.svg)
.svg)
.svg)
.svg)
Frequently Asked Questions
Fractional leadership is a flexible model where organizations engage part-time design leaders to drive and guide design strategies and initiatives. Fractional Design Leaders provide valuable insights, mentorship, and direction to enhance the overall design capabilities and outcomes of the organization, without the need for full-time employment.
Navigating the hiring process for a full-time designer can be really risky and time-consuming. A bad hire can have detrimental effects on company culture and founders don't always know how to identify the best designer for their long-term needs.
Opting to work with me offers a flexible and lower-commitment solution, ideal for situations where time is of the essence and you need to quickly bring your ideas to life without the potential risks associated with a permanent hire. Additionally, as our partnership evolves, I can guide you in building your own dedicated design team, facilitating a seamless transition to capable hands that align with your long-term goals.
I leverage a hybrid approach that combines asynchronous productivity with focused synchronous discussions. We'll have up to 2 days a week for alignment meetings where we can discuss strategy and project goals. The remaining time is dedicated to individual work, where I'll be readily available over Slack providing timely updates and sharing work in progress. This ensures efficient collaboration while maximizing productivity.
In the realm of fast, good, and cheap design, I proudly embody the ideal combination of speed and quality. While there may be more economical options out there, I focus on bringing exceptional expertise and product intuition with urgency and high craft.
That's why I prefer value-based pricing over time-based pricing. If that's what you're looking for, let's hop on a call and customize a structure that makes the most sense based on your goals, deliverables, and available budget.
There's no better substitute for alignment than a tangible prototype in hand. I take moments of misalignment as an opportunity to visualize opposing viewpoints into distinct, tangible design solutions that the team can then react to based on agreed-upon project goals.
Think of me as a Swiss Army Knife of design. I have the ability to wear multiple hats to meet your design needs with exceptional craftsmanship and speed. Whether it's a mobile app, website, or even a bathroom sign, I roll up my sleeves and get it done.
